Scope of services

• Identification of direct, indirect and potential competitors, e.g. in order to map the current playing arena, make a decision to enter a given market, identify acquisition targets.

• Analysis of competitors in terms of – among others – product and service offerings, market prices, business results, differentiators, investments made, marketing activities – in order to develop a winning competitive strategy.

• In-depth, targeted intelligence project about a given competitor – e.g. in terms of strengths and weaknesses, resources, strategic partnerships, suppliers, sales channels, probable tactical moves.

• Constant, regular monitoring of the activities of selected competitors in order to detect the so-called weak signals and generating warning alerts in cases requiring the client’s attention.

• Estimating the size and value of the market, potential and barriers to its growth, shares and market position of individual players, technologies used – for the purpose of making decisions about entering a given market, introducing changes to the offer, changing the pricing policy.

• Targeted research regarding the indicated market in the scope of current trends, the level and pace of consolidation, adjusting the offer to customer needs, development perspectives and scenarios, business justification for the planned investment.

Examples of completed projects

• Estimating the sales volume and value of a competitor not submitting financial statements.
• Identification of the production technology used by a foreign competitor.
• Simulation for management of likely market moves by competitors.
• Comprehensive competitive intelligence with a briefing at strategic management workshops.
• Identification of the source of the regular leakage of sensitive information to a competitor.
• Scenarios for the development of the Polish market of the indicated product in the perspective of 10 years.