Workshops concept

Strategic workshops are aimed at developing a company growth strategy in several steps. The company’s management (from a few to several dozen people) participate in the workshops, which helps to build commitment from the very beginning and later facilitates the implementation of the strategy. The whole cycle consists of 4-6 several-hour blocks, usually separated by several-day breaks. In between the sessions, participants collect the necessary information and perform analyzes as instructed by the facilitator, and may consult the facilitator on an ad hoc basis in case of doubt. Joint workshop sessions are used to discuss analyses, critical thinking and drawing conclusions. The detailed workshop program is always adapted to the situation and needs of the Client. In addition to developing a development strategy, workshops are a great opportunity for participants to develop strategic thinking skills.

Workshops program 

Workshop 1 – Introduction

• Objectives, plan, organization of workshops
• Good versus bad strategy
• Examples of failures and pivots
• Basics of intelligence and analysis

Workshop 2 – Customers and competitors

• Market: size, growth, shares
• Customer needs by segment
• Identification of competitors
• Profiling and differentiating competitors
• Map of strategic groups

Workshop 3 – Direct and indirect environment

• 5 forces of competition
• Added value chain
• PESTEL analysis
• Analysis of alternative scenarios

Workshop 4 – Strategic orientation

• SWOT analysis
• Key success factors
• Vision, mission, values
• Strategic objectives
• Business model

Workshop 5 – Identification of strategic initiatives 

• Product matrix
• Growth matrix
• Expansion methods
• List of strategic initiatives
• Prioritization of initiatives

Workshop 6 – Summary

• Company growth strategy
• Strategy implementation
• Strategic agility
• Final conclusions and lessons learned